The collaboration with the brand stems from the client’s need to refine its identity by reflecting a positioning as a quality brand. In collaboration with the company’s creative department, we designed graphic formats and content creation guidelines for various columns, producing more than 300 pieces of content.
To entertain the users we introduced a format that illustrates the story behind some of the most iconic shoes in history.
The page has been enriched with content that allows users to stay up-to-date on the world of street wear. The communication of the page focuses mainly on the release dates of the sneakers marketed by the brands.
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