"Kickstart
the Hype."

Client
Hypeplug Paris
Date
May 2021
Sector
Fashion

Introduction

Hypeplug Paris is a project related to the resale of collectible Sneakers born in 2019. Their products are sold both online and in Temporary Shops in Paris and Milan. Their fame has also led them to collaborate with the British auction house Sotheby’s.

The collaboration with the brand stems from the client’s need to refine its identity by reflecting a positioning as a quality brand. In collaboration with the company’s creative department, we designed graphic formats and content creation guidelines for various columns, producing more than 300 pieces of content.

Services provided

Content Marketing

Graphic design
Entertaining the community
Among the columns that we edited on the Hypeplug IG page, followed the format “Giveaway” with the intent to expand the follower base and encourage the concept of community.
To entertain the users we introduced a format that illustrates the story behind some of the most iconic shoes in history.
Grafica del piano editoriale di Hypeplug
Updating on the world of streetwear

The page has been enriched with content that allows users to stay up-to-date on the world of street wear. The communication of the page focuses mainly on the release dates of the sneakers marketed by the brands.

Instagram stories realizzate per la pagine social di Hypeplug

Mediterraneum

Brand Strategy, Branding and eCommerce Creation

Natyoural

Marketing Strategy and eCommerce Creation

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