A new look for Natyoural
The brand also wanted to bring the Made in Italy sustainable Fashion abroad but it needed a strategic and creative direction to realize its ambitions.
Analysis and Strategy
To launch the products abroad, Natyoural needed to understand what the most attractive market was. Through the analysis of consumption and research trends in various countries around the world, we identified the country with the most favorableconditions: Ireland.
Once we identified the target market, we analysed the microdata of the target to reveal the preferences of potential customers. From the valuable insights obtained in the analysis, we identified the fundamental angles on which to leverage the communication strategy.
Sustainability and Made in Italy as guiding threads of the Communication
Sustainability and Made in Italy are widely emphasized as core concepts of the communication strategy. All the channels highlight the characteristics that distinguish the brand: from the traceability of production processes to the sustainability of the raw materials chosen and 100% local production.
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