"Kickstart
the Hype."
Client
Hypeplug Paris
Hypeplug Paris
Date
May 2021
May 2021
Sector
Fashion
Fashion
Introduction
Hypeplug Paris is a project related to the resale of collectible Sneakers born in 2019. Their products are sold both online and in Temporary Shops in Paris and Milan.
Their fame has also led them to collaborate with the British auction house Sotheby’s.
The collaboration with the brand stems from the client’s need to refine its identity by reflecting a positioning as a quality brand. In collaboration with the company’s creative department, we designed graphic formats and content creation guidelines for various columns, producing more than 300 pieces of content.
The collaboration with the brand stems from the client’s need to refine its identity by reflecting a positioning as a quality brand. In collaboration with the company’s creative department, we designed graphic formats and content creation guidelines for various columns, producing more than 300 pieces of content.
Services provided
Content Marketing
Graphic design
Graphic design
Entertaining the
community
Among the columns that we edited on the Hypeplug IG page, followed the format “Giveaway” with the intent to expand the follower base and encourage the concept of community.
To entertain the users we introduced a format that illustrates the story behind some of the most iconic shoes in history.
To entertain the users we introduced a format that illustrates the story behind some of the most iconic shoes in history.
Updating on the world
of streetwear
The page has been enriched with content that allows users to stay up-to-date on the world of street wear. The communication of the page focuses mainly on the release dates of the sneakers marketed by the brands.
Mediterraneum
Brand Strategy, Branding and eCommerce Creation
Natyoural
Marketing Strategy and eCommerce Creation
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