A design solution that breaks the mold
Client
Agma
Date
April 2021
Sector
Chemical Industry
AGMA is an Italian company specializing in professional cleaning products, with over 30 years of experience and a wide range of products designed for businesses and professionals.
Our goal was to transform the company’s quality and expertise into a more modern, recognizable, and competitive brand. We reimagined AGMA’s identity, starting with rebranding and packaging, and then brought it online through a new e-commerce site and an SEO strategy designed to capture organic traffic.
Branding
Brand Strategy
E-commerce Development
SEO for E-commerce
We brought
professional cleaning
online.
The new brand identity couldn’t stop at the packaging. We designed an e-commerce site capable of bringing the same clarity, recognizability, and personality—which we built for the products—to the online space.
The challenge was to make it easy to navigate a comprehensive and technical professional catalog, helping each user find the right product based on their needs.
The result is a digital experience that does more than just showcase products—it organizes them, highlights their best features, and makes it easier to buy them.
We’ve turned a line of cleaning products into a brand you recognize at a glance.
We didn’t just want to create more attractive packaging. We wanted to build a visual system that would work across dozens of different products, making each item unique while, at the same time, instantly recognizable as part of the AGMA world.
Color has taken center stage. Vertical typography is a distinctive element. Simplicity is a deliberate choice to stand out in a category dominated by visual clutter.
The result is a product line that, even without seeing the logo, speaks the same language.
It wasn’t enough just to stand out.
We had to make sure they could find us.
We’ve developed an SEO strategy designed to reach users at the exact moment they’re looking for a solution to a professional cleaning problem.
Products, surfaces, environments, and specific needs have become entry points into the AGMA world, propelling the brand to the top of Google’s search results for numerous strategic industry-related searches, including “powerful degreaser, ” “professional degreaser,” and “industrial degreaser.”
This project transformed e-commerce into a tool capable of generating organic visibility and new business opportunities over time, even leading to several AGMA products being directly mentioned in Google’s search results.
It wasn’t enough just to stand out.
We had to make sure they could find us.
We’ve developed an SEO strategy designed to reach users at the exact moment they’re looking for a solution to a professional cleaning problem.
Products, surfaces, environments, and specific needs have become entry points into the AGMA world, propelling the brand to the top of Google’s search results for numerous strategic industry-related searches, including “powerful degreaser, ” “professional degreaser,” and “industrial degreaser.”
This project transformed e-commerce into a tool capable of generating organic visibility and new business opportunities over time, even leading to several AGMA products being directly mentioned in Google search results.
Qualify your leads.
Increase your conversion rate.
To increase the conversion rate of calls made by Agma’s call center, we integrated the CRM with email automation software and developed an email funnel strategy to qualify the contact lists.
By categorizing different target audiences based on their preferences and experiences, we were able to provide agents with valuable insights to help them make more informed calls, better address customers’ interests, and increase the conversion rate for each call.